How to Defy Weaponised Media Narratives

Posted by Jeremy Dyer

‘The 2000 Yard Stare’

A 1944 illustration by Thomas C. Lea III

depicting World War II.

It’s just bad news, it will pass, right? But why does it make me feel so depressed? Why does it eat away at my peace and happiness? Why do I constantly feel this uneasiness? Why can I not shake off this feeling of impending doom? You are mercilessly and relentlessly pressured to adopt one of the binary positions of ideological narratives.  Ideological violence is in fact a war, with real-world consequences. 

At this time in history, suicides are rising – I won’t post the references, but it is logical. So. For those people, the stress became unbearable. I saw someone have a major Coronaphobia freak out at the grocery store a few days ago. What is unquestionably all around, is:

Personal financial fear

Concern for the future of the world

Rampaging looting, stealing, and killing

Stress around lockdowns and regulations

Lack of normal outlets such as gym, restaurants, and social gatherings

A media onslaught of negativity

‘Doomscrolling’ 

You can look after yourself, stop watching the news – or schedule a time for it – eat healthy, start a plan for a better job, cut your social media time wastage, exercise in some other way, chat with positive friends ... yet in the face of the war, it is a daily effort and discipline, isn’t it? It is exactly like fighting a mental war every day. 

You war with the things you have to do physically. 

You war with the people you come into contact with (I was a teacher, so I know).

And then there is that fuzzy, insidious pyscho-ideological war. On this last point, I am referring to the tsunami of negative, emotionally-driven ‘news’ and more importantly the ‘narratives’ (ideological viewpoints) that inform such news. Memes, articles, sound bites, and so on.

What is going on?

It is this ideological war that drives most of the depressing news – 5G is killing you, you are a racist, the planet is dying, history is all wrong, magical love is the answer to everything, coconut and cannabis oil cure all illness, socialism is better than capitalism, the normals must worship the weirdos and awfuls, another virus is being created to kill us, a murderous Uhuru is coming, vegans are better than carnivores, BDSM is better sex, world food is running out, all GM food is poisonous, the government controls you, the media is all lies ... 

It’s a long list covering a lot of issues.

The thing to note is that each of these messages is absolute and crystalised – very little shades of grey in any of them. Each intrusive narrative is polarised, like the Dems and ’Pubs in the USA. You are mercilessly and relentlessly pressured to adopt one of the binary positions in each of these ideological narratives. They are now ‘weaponised’, and they seek to enforce compliance in you – join the riots, burn the 5G towers, boycott Chinese goods, buy a gun, eat only vegetables, stock up on food, hate men, hate women, wear a face-mask, don’t wear a face mask ...

Doubt, fear, uncertainty ... depression and anxiety. This is logical when confronted with ‘evidence’ from both sides of these aggressive narratives. The whiplash from the changing evidence of experts alone – on life, the universe, and everything – leaves us all in need of physiotherapy.

‘What is revolt?’ asked Albert Camus. ‘Simply defined, it is the Sisyphean spirit of defiance in the face of the Absurd … in that day-to-day revolt he gives proof of his only truth, which is defiance.’ What kind of defiance remains, then, which will not find you caught up in the war? 

One has to either sift through all these narratives, to find one’s position on any number of issues… (Some people are able to do this, but many are too ADD or incapable. Some choose to believe the fictions of conspiracy theories instead, because it is simpler and easier. Facts and science are irrelevant after all, only opinion matters in what you choose to believe. Wow, talk about dangerous.) 

Or ...

Cultivate an attitude of defiance! 

Look after your own wellbeing. Mind, body and spirit. Reject mental poison.

Do the things that make you happy.

Pursue your meaning.

Say to yourself :

Siss China!

Siss the face masks!

Siss the vegans!

Siss MAGA!

Siss Antifa!

Siss the 5G towers! 

Go fishing. Go swimming. Get seriously sceptical. Take a news fast. Find a lover. Get an awesome sense of humour – loads for free on the internet if you need priming. Be unconventional, meet cool people, do new stuff. Be cheeky, be awesome! Be a thought leader, not a follower. Hey! Find God, if that is what it takes!

Siss the news!

Siss the conspiracies!

Siss depression and negativity!

Soap Operas in Africa

Posted by Thomas Scarborough

Posters for Kenyan and South African Soap Operas

Who are the influencers in Africa? The politicians? Preachers? Educators? Revolutionaries?

There are some we may seldom think of: the producers of Africa’s soap operas. According to Discovery Networks, the average TV viewer in South Africa watches a massive 4.5 hours a day – a large part of which is taken up with soap operas. Statistics show that South Africa’s top five soap operas have about five billion views a year.  It is, according to journalist Tiema Muindi, ‘habitual viewing’.

Now before any person or group can influence another, there need to be certain conditions in place. It is generally agreed that people are motivated – not only motivated, but induced to act – when they hold up a picture of the world to the world itself, and there find a difference or disjoint. Psychologist Richard Gregory describes it as finding the ‘unexpected’, and the philosopher Willard Quine adds: the expected which fails to happen.

I look from my kitchen window, to see my little girl with her face down in the grass. This is not what I expected to see – and I spring into action. Or I did not expect to see a woman assaulted on the street, or a child malnourished. Again, I spring into action. To put it simply, psychologists say that our behaviour is controlled by mental models – and this, said the philosopher Plato, spells danger. Show people things which change their expectations, and you distract and destabilise all of society. Or so he thought.

It would be important to know, therefore, whether Africa’s soap operas give Africa a picture of the world which is different to the world itself. We are all aware of the shock-factor of soap operas in general: conflicts, intrigue, and the breaking of cultural taboos. Yet in Africa, there is something that would seem to loom larger than any of this. We see it in virtually all of the soap opera posters – which are the 'door', so to speak, to the soap operas themselves. It is affluence. Designer dresses, tailored suits, expensive smartphones, sumptuous settings, and more.

We may open this door and enter in. Here we find, again, affluence. Meals in fine restaurants, fitted kitchens, fast cars, expensive whisky, and so on – not to speak of the expensive pursuits of the characters themselves.

Yet in the real world which is Africa, a vast number of people live in poverty.  By some statistics, 33% in Nigeria, 42% in Kenya, and 55% in South Africa. In reality, one sees shacks made with wood and iron and empty agricultural sacks – overcrowded trains, dusty streets, and children playing with wire toys. Given this context, how might the soap operas influence Africa? There are various possibilities:

• They do not significantly shape a continent’s views and expectations – they are merely soap operas, after all. This seems unlikely.

• They may lead people to believe that Africa really looks the way that it is presented in the soap operas. May we then blame the wealthier classes, for failing to recognise or understand the desperate struggles of the poor?

• The soap operas may dull the senses and desires of the masses – leading them to feel that they are absorbed by the fantasy world they see, to become one with it, as it were.

• They may lead viewers to expect the life that they see on TV. And what happens then? Do viewers make these values their own highest good – old colonial values, one might add? Or do they grieve within, to see that they fall so far short of the dream? Or are they motivated to strive for more?

One may ask, too: what would it do to people’s expectations, if they were to view more realistic soap operas? Would these conscientise societies more effectively as to their real plight? Would they lead people to be more realistic in their plans and strategies – with their feet now firmly planted on the ground? Or would they lower their expectations, or degrade them?

Few seem to have given it much thought. Both academic research and popular articles are very thin on the ground. A rare paper on How Do Soap Operas Affect the Poor? Experiences of Turkish Women, by Turkish academics Aras Ozgun et al, concludes that ‘we need to understand the issue from the perspectives of the vulnerable’. There are troubling signs. In particular, in most cases in their study, soap operas led to ‘self-imposed alienation’ amongst the poor, including feelings of shame, anger, dissatisfaction, and powerlessness.