African Propaganda In a Nutshell

Posted by Sifiso Mkhonto

Change is happening all over the world. It is impossible to stand still. Yet as we change, there are those who would wish to influence that change—some in a positive and some in a negative way. My intention is to focus on invidious change that others seek to bring about through propaganda. Specifically, in Africa.

Propaganda is biased, misleading, and intends to shape perceptions, manipulate cognitions, and direct behaviour. The Oxford Dictionary of Philosophy defines propaganda as ‘the active manipulation of opinion by means that include distortion or concealment of the truth.’ It usefully distinguishes between ’agitation propaganda, which seeks to change attitudes, and ‘integration propaganda’ which seeks to reinforce existing attitudes.

Africa has been the victim of both agitation propaganda and integration propaganda—and while propaganda anywhere in the world may share the same characteristics, I here offer examples which are characteristically African, which Africans are primarily aware of—or ought to be. Mark Nichol, a writer, offers these four useful descriptions of propaganda, from which I develop my thoughtful analysis:

• An appeal to prejudice, or the black-and-white fallacy. Africa is a place of unusually stark contrasts, historical, cultural, social, and geographical. Politicians and religious leaders exploit this by presenting only two alternatives, one of which is identified as undesirable. They do so to exploit an audience’s desire to believe that it is morally or otherwise superior. However, the goal is the pleasure of the propagandists, regardless of whether the victim is in poverty or has riches.

• An appeal to fear. Africa still wrestles with fundamental issues, more so than other regions of the world, so that it faces many fears and uncertainties. Propagandists exploit fear and doubt, disseminating false or negative information, to undermine adherence to an undesirable belief or opinion. They do so to exploit audience anxieties or concerns through fear of political identity, gender, race, tribes, and religious or traditional practices.

• Half-truths. Governments and political parties in Africa tend to be secretive about information, which may further be difficult for the public to access. Full knowing the full truth, they still make statements that are partly true or otherwise deceptive to further their own agenda. The government often disguises this as a matter of national security, so that the full truth lies under a veil of secrecy.

• Obfuscation and glittering generalities. In Africa, the spoken word may have priority over the written word, so that it is received personally, not critically. Propagandists resort to vague communication and word prejudices intended to confuse the audience as it seeks to interpret the message. In South Africa, the ruling party has for each election campaign used this method to continue holding power. It tells the story of apartheid history and how its injustices ought to be fixed, however may only be fixed if each person votes in remembrance of their leaders who fought the apartheid system.

Where does the solution lie? It surely lies in our personal choice, as to whether to accept or reject what we see, read, and hear. Our identity and its underlying attitudes are changed over time, through those choices that we make—and our ideology, which is the consequence of what we were and are exposed to, often plays a crucial role in shaping our perception of what is truth and propaganda.

As individuals, we need to examine our judgements of information at the bar of mature reasoning, in order to avoid judging amiss and believing the propaganda. If we continue to fail this test, propaganda will prevail as it allows what is biased popular opinion to turn into the judgement of the minority opinion.  This then infringes on the right we all ought to or do have—freedom of speech.

The theologian Isaac Watts gives us this timely advice:

‘When a man of eloquence speaks or writes upon any subject, we are too ready to run into his sentiments, being sweetly and insensibly drawn by the smoothness of his harangue, and the pathetic power of his language. Rhetoric will varnish every error so that it shall appear in the dress of truth, and put such ornaments upon vice, as to make it look like virtue: it is an art of wondrous and extensive influence: it often conceals, obscures, or overwhelms the truth and places sometimes a gross falsehood in a most alluring light.’ 

Let us use logic as the measure of reasoning and sharing information. Not biased opinion from an eloquent man.

A Philosophy of Untruth

Posted by Thomas Scarborough

Untruth has to do, not with greed or with need, compulsion or coercion, but with my life-view – and my life-view begins with my conception of the world. From this arises every untruth.

Psychologist Richard Gregory puts it in a word: we, as humans, are motivated by the “unexpected”. That is, whenever and wherever I hold up my personal conception of the world to the world itself, and there discover a disjoint, I am moved to act. Therefore, prior to all of my actions is the way in which I arrange the world in my mind.

Supposing then that, in my imagination, my life is a happy family in suburbia – a friendly dog, fresh muffins on the table, and daisy-chains and laughs. Then I look from my kitchen window, to see my little girl with her face down in the grass. Suddenly there is a disjoint, and I spring into action. Of course, different people will spring into action for different reasons, and this reveals their various conceptions of the world. Some may not want a happy family in suburbia, or a dog, or fresh muffins on the table. Some may want to be loose and wild, and some may want to immerse themselves in figures. The possibilities are as many as the people.

And so, on the one hand, our conception of the world may be balanced and broad – or on the other hand, short-sighted, self-interested, and parochial. Some will live a “large” life, which is well-rounded and meaningful – while others will live a small-time existence, a self-destructive life, as fools or bunglers. In short, some will become wise, and some will become fools. With these simple observations, we may now describe the first of three forms of untruth we shall survey: namely, foolishness. Foolishness is rooted in the “small” view life – and where we find it, we tend to pity it, laugh at it, or denigrate it.  But we don't much take it to heart. It matters little to the rest of us.

Now consider that all of us arrange our worlds differently in our minds. And, again, from these conceptions of our world, our motivations arise. But now, given different conceptions of our world, and different motivations, it stands to reason that my own motivations may come into conflict with the motivations of another.  And if I do not yield to the other, then the other must yield to me. This must mean that if the other cannot, through natural processes, change my own conceptual arrangement of the world, they may yet be able to change the conceptual stuff that I have to work with. With a few targeted ruses, they may change the world I think I live in.

I may feel passionate about the village duckpond, for instance, while another person wants to build a helipad there. But if they cannot overcome my passion for the pond, by fairly changing my own conceptual arrangement of the world, they may tamper with the conceptual stuff I have to work with. They may tell me (falsely) that permission for their helipad has been granted on high authority, or that duckponds are death-traps for children. This now differs from mere foolishness, in that it seeks to manipulate what I know – and it happens all the time, whether on the personal level of lies, or on the political level of propaganda. It is our second form of untruth: namely, lies and deceit.

But further than this.  Not only may one change the way in which I arrange the world in my mind. One may change the world itself – through force and through violence, or comparable actions. Think again on the person who wishes to create the helipad. In the dark of night now, they send a small-time crook with a dump truck, to fill in the duckpond in one dramatic act. Now my conceptual arrangement of the world must change, because the world itself has changed. I have no pond left to defend, and no more purpose in opposing a helipad.

The dynamics of course may be more complex in the real world. It may be easy to see that a pond was filled in on the orders of the person who had a vested interest in it. It may be less easy to see that running me out of town with false rumours had to do with the pond, or that someone now drives a new Bentley on this account. And so the world of untruth may become tangled and dark, and as vast as the ocean. One finds it in lies and in half-truths, bluff and deceit, rationalisation and subterfuge – and now, thirdly, in violence of many kinds: physical, emotional, verbal, financial, sexual.

Now notice what has happened in the course of this short post. By means of some basic principles, all manner of evils in this world have been reconciled. Whether someone is reckoned to be a fool, a liar, or a thug, these are all basically one and the same. It is through a false conceptual arrangement of the world that people fall prey to each one. And notice something else: something about human nature, which seems to speak louder than words. Our moral integrity (or not) lies beyond our immediate control. It lies beyond all moralism and legalism. It changes only if our very life-view changes.